Tuesday, February 16, 2010

IHOP Gives Free Pancakes

It's amazing how you tune into all kind of giving opportunities when you're actually looking for them. This one is from the fine people at IHOP - National Pancake Day. Next Tuesday, February 23, IHOPs across the country are offering a free short stack (3 pancakes) ... So what's the ulterior motive, you may be asking?

Well, you're right, there is an ulterior motive. They'd like you to consider donating to a local charity. What a deal!

In addition, of course, IHOP no doubt hopes that you'll order some coffee or other drinks, and maybe a side of bacon or sausage, but there's nothing wrong with that. Giving things away for free is actually, if done right, a phenomenal business model. The various ways that this model can be adapted are discussed at length in Chris Anderson's great book, Free: The Future of a Radical Price. Anyone who makes decisions about how a business runs, or is involved in any sort of marketing, should read this book.