Monday, August 9, 2010

Changes in the Way We Give

On this morning's The Today Show, there was an interview with the founder of Living by Giving's founder Kate Atwood. She talked about a great trend where people ask for donations given for their birthday, instead of gifts. There are a number of ways to do this, but I think it's a great idea. If you're like me, you really don't need more stuff. (Of course, you may want more stuff.)

 

In addition, today's USA Today (what's with all the "Today" titles?) had a Special Report on "Corporate Philanthropy" in their Money Section B. It had some interesting information, including a list of 11 companies that donate over 5% of their profits to charitable causes. I will admit that I was kind of surprised that Chik-fil-a wasn't included, since S. Truett Cathy was a co-author of The Generosity Factor and strongly advocated tithing 10% of income, even as part of corporate policy.  It's possible that they give this much and just didn't fall under the companies analyzed in the article ... or that Cathy gives on his personal profits after extracting them from the business in the form of a salary.

Anyway, here are the links to some of the giving stories from today's USA Today.